Want to give your new TV show a big promotional push? Forget about those promo DVDs in Entertainment Weekly, nobody watches them. P2P is where it’s at for a new generation of TV viewers. At least that appears to have been the rationale of a WB TV employee who recently claimed that he helped to leak the pilot of the network’s new production, “Pushing Daisies,” onto various Torrent Web sites.

http://newteevee.com/2007/08/12/how-to-leak-your-own-tv-show-on-the-net/